Social Media Marketing

TLBS - Just Saying

Social media is a staple of modern life. It is so enmeshed in the way that we communicate that companies have little choice but to engage social media as part of their marketing strategy. Before implementing any social media strategies, you should take the time to understand the benefits as well as the risks of using different social media platforms to reach current and potential customers.   

Facebook is one of the most popular and widely used social media accounts that encompasses users of all ages. Many famous brands have Facebook pages with thousands of followers. The platform may seem like the best place to start a social media campaign, but preparation and maintenance are essential for success. Failure to manage a Facebook account can result in severe consequences.

YouTube is not just for cat videos and movie clips. It has become a beneficial tool for marketing as well. YouTube’s platform offers the opportunity to expose businesses to new viewers and users. Before beginning a campaign on YouTube, it is important to be aware of the pros and cons, channels, and the appropriate voice and content. 

Twitter is a popular social media platform that was made famous for its limit of 140 characters. The network of short posts has become a staple in modern communication. Businesses can use Twitter to their advantage when they know how. Understanding the pros and cons of Twitter will help you prepare for pitfalls. Additionally, you must be aware of how to develop a voice while using tags and links strategically.

LinkedIn is a unique social media platform because it caters to professional networks. Still, advertising on LinkedIn can be successful when it meets your target demographic, and you understand how to navigate the system to ensure that the effort you put in is rewarded. Paying attention to the pros and cons of the system while optimizing search in profiles and using groups and links correctly will provide you with a good start.

Google+ is a platform that is often overlooked. There are, however, some very clear benefits to marketing with Google+ when you know how to use it correctly. Before using this platform, be aware of the different pros and cons and how to use natural search links, and always create a strategy to ensure the best results.

Pinterest is probably best known for DIY tips and recipes. Contrary to popular belief, Pinterest is not just a mom platform. By effectively navigating the site and understanding everything involved, you can increase marketing success. Pay attention to the pros and cons, and you might be pleasantly surprised by the results that marketing in this venue will provide.

Tumblr is a well-used blogging platform with billions of followers worldwide. Blogging can be an effective marketing tool, but it is not for everyone. Before you consider using Tumblr, it is important that you understand what it involves and how to implement a marketing campaign. 

Flickr is a social media platform that is designed for the sharing of pictures and videos. The site is owned by Yahoo! and requires people to have Yahoo! accounts first. Many companies enjoy the rewards of using Flickr in their marketing. The sharing and discussion tools available must be understood before you make a final decision.

Snapchat began as a messaging platform based on picture and videos. The pictures can be saved by senders, but not users unless a screenshot is taken.  The same is true for videos and messages. Social media features are found in stories and discover. Many companies benefit from using Snapchat, but you need to decide if it is right for you.

Instagram is a visual platform for sharing pictures that is growing in popularity. Instagram users are devoted, and many use it daily, making it a benefit in marketing. Before choosing to implement Instagram marketing, it is a good idea to come to a better understanding of the platform and what is necessary to complete marketing campaigns successfully.

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This Post Has One Comment

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