Engage With Your Members When You Can't Meet In Person

TLBS - Just Saying

Sporting Clubs; Book Clubs; Chambers of Commerce; Not-For-Profit Organisations; Training Companies; Dance Schools; Gyms.

What is the common denominator?

Fear of declining Membership Numbers.

We are living through in a new reality, we are not allowed to gather together to enjoy our common interests, we are struggling with feelings of isolation and lonliness.

Quite frankly, we are terrified of the long term effects of the social constraints that are in effect at the moment.

I have been personally impacted by the measures that have been introduced to protect those most vulnerable. For the past 18 months I was a consultant to a major organisation in Australia, and 3 weeks ago my services were reduced to one hour a week... until the current social distancing measures are relaxed.

Bummer Right!

Then I started thinking of all the things I have been putting on the back burner because I simply didn't have time.

The first thing I decided was that I couldn't spend the next however many months trying to run my business whilst sitting on my bed with my laptop, monitor, keyboard and mouse all defying gravity and balancing on multiple stable tables.

My husband know of an unoccupied office space available and arranged access for me.

Yay!

He also asked if I could monitor the emails for the Club that he is the Chairman of, they have been closed down due to the current Government regulations.

Easy!

Next he asked if I could update the email addresses of the members so that the Club could stay in touch with their members.

Sure!

Ummmm!

Alrighty then, I soon came to realise that the small, community based Clubs and Organisations are probably in the same situation, email and phone contact details have been collected, or not, and have been entered into the Membership Register/Database, or not, and more than likely really want to start using the information to communicate with their members, to keep their members attention, to inform their members of current rules and changes, but they are not sure how to proceed.

Here are some simple suggestions to help you get the ball rolling:

# Birthday emails
# Weekly updates
# Trivia Games
# Membership Anniversary emails
# Recap of past events with photos
# Membership renewal reminders
# Survey

I am available for a Free Consultation if you are looking for assistance with your New Plan

I also have a fantastic resource available to give you some ideas on processes within your Organisation that you can automate, to free up some administration time for other duties.

I hope you have gained some ideas from this!

Happy Communicating!

Victoria

 

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