Communication Planning Process

TLBS - Just Saying

We were talking last week about staying in contact with our Membership base, so that when we can meet-in-person again, we haven't been forgotten! So let's talk about the communication planning process in business

Before you start sending random email, or making the occasional phone call, let's take a moment to step back and come up with a PLAN!

Communication Planning Process

Every part of your organisation can be distilled down to a set of processes!

  • Find Leads
  • Convert to Members
  • Collect Payment
  • Rinse and Repeat

Sounds easy right!

There is a little more to it though.

Let's concentrate on the Communication Planning Process

Who do you need to communicate with

Members;
Stakeholders;
Committee Members;
Volunteers;
Staff;
Leads;
Community Groups

What type of communication

Letter;
Email;
SMS;
Blog Post;
Social Media Post

How are you delivering your message

Meeting;
Informal Presentation;
Formal Presentation;
Mail / Email;
Website

How often are you planning to send

Daily;
Weekly;
Monthly;
Quarterly;
Milestone;
As Needed

Who is sending the message

Board;
Chairperson;
Membership Officer;
Communication Team;
Catering Team

Use these prompts to start building a robust plan.  For a more information and guidance have a look at our Marketing Basics Resources

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